Adidas x Marcelo - Go Beyond Challenge
Team players, trailblazers, time chasers. Adidas athletes may come from every walk of life, excel at completely different sports, and measure their successes by unique personal and professional metrics… but they are all united in mindset. A winning one. This is an exclusive member challenge inspired by Real Madrid star, Marcelo. If you're ready to go the extra mile, the rewards are waiting.
Inspired x Marcelo
«At the age of 18 I became a player for Real Madrid and the Brazilian national team, but I have never slowed down. Every day I do an extra 60-minute gym session after I go back home, so I can be ready when the action starts.»
Marcelo’s journey to the top of his game is impressive, but it’s his unwavering commitment to staying there that inspires this challenge. We’ve joined forces with him to challenge the community this winter. So hit the road or the gym and clock 2 hours of exercise in the app from DEC 6-19, and your efforts will be rewarded. Sign up to the challenge in the adidas Running or Training app and nurture your winning mindset. Exclusive for members.
Agency: Adidas Studio A
Location: Amsterdam
Production Company: Crown Creators
Role: Creative Director