Cepsa - More than you imagine
Cepsa is mainly known for its network of more than 1.700 gas stations. Or perhaps for its sponsorship of the Toro Rosso F1 team. But… what exactly is Cepsa? The campaign #morethanyouimagine aims to inform the general public of all the other services and products of a fully integrated petrochemical and energy company that is definitely relevant to consumers in their everyday life.
Cepsa is a global energy and petrochemical company, present in 28 countries, world leader in the manufacture of LAB, the detergent molecule responsible for removing stains, and the world’s second-largest producer of cumene and phenol, the material from which satellite solar panels are made, for example. But there’s more… much more.
We are everywhere
Content campaign
The little girl in the TV commercial discovers that Cepsa is much more than she had ever imagined. So we invited her to star in a series of 10″ YouTube bumper ads which got deeper into the idea that Cepsa is in many places you would never have imagined it to be. Depending on users’ searches, a different preroll would appear. Then ‘on click’ you will be redirected to a longer video where you can discover the multiple ways Cepsa is involved in fashion, music, movies, traveling… etc.
Agency: Contrapunto BBDO
Location: Madrid
Production Company: Grayskull
TVC Director: Augusto de Fraga
Content Director: Álex Gargot
Role: Creative Director